The Archive

Selected work: The archive

WHAT'S IT GOING TO BE?

Client: ING Agency: JWT Amsterdam
Type of work: Integrated campaign
Role: Art Director, concept

Client: ING
Agency: JWT Amsterdam
Type of work: Integrated campaign
Role: Art Director, concept

Client: ING Agency: JWT Amsterdam
Type of work: Integrated campaign
Role: Art Director, concept

Client: ING
Agency: JWT Amsterdam
Type of work: Integrated campaign
Role: Art Director, concept

Challenge

For the 2014 World Cup in Brazil, ING Bank asked us to unite Holland in its love for football and the national team. It was based on the insight that during the World Cup, the love of football rises to extraordinary heights in Holland. Instantly, the country transforms into a nation of 17 million ‘football experts’ who all think they know best about football. So, that's why we asked Holland one simple question: 'What's it going to be?

Challenge

For the 2014 World Cup in Brazil, ING Bank asked us to unite Holland in its love for football and the national team. It was based on the insight that during the World Cup, the love of football rises to extraordinary heights in Holland. Instantly, the country transforms into a nation of 17 million ‘football experts’ who all think they know best about football. So, that's why we asked Holland one simple question: 'What's it going to be?

Challenge

For the 2014 World Cup in Brazil, ING Bank asked us to unite Holland in its love for football and the national team. It was based on the insight that during the World Cup, the love of football rises to extraordinary heights in Holland. Instantly, the country transforms into a nation of 17 million ‘football experts’ who all think they know best about football. So, that's why we asked Holland one simple question: 'What's it going to be?

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be? The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

..

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be? The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be?
The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according
to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be? The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s conclusion that bringing big data to life, real time, as heart of their biggest campaign of the year is something that begs for more.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s conclusion that bringing big data to life, real time, as heart of their biggest campaign of the year is something that begs for more.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s
conclusion that bringing big data to life, real-time, as heart of their biggest
campaign of the year is something that begs for more.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s conclusion that bringing big data to life, real time, as heart of their biggest campaign of the year is something that begs for more.

DUTCH CUSTOMS

Client: OVERHEID Agency: JWT Amsterdam
Type of work: Online, retargeting
Role: Art Director, concept

Client: OVERHEID
Agency: JWT Amsterdam
Type of work: Online, retargeting
Role: Art Director, concept

Challenge

A lot of Dutch travelers are unaware that some of the souvenirs they buy are illegal in Holland. Dutch Customs asked us for a banner campaign that informs people it’s not ok to bring back fake designer bags and small knives; items mostly sold by street vendors around the world.

Challenge

A lot of Dutch travelers are unaware that some of the souvenirs they buy are illegal in Holland. Dutch Customs asked us for a banner campaign that informs people it’s not ok to bring back fake designer bags and small knives; items mostly sold by street vendors around the world.

Challenge

A lot of Dutch travelers are unaware that some of the souvenirs they buy are illegal in Holland. Dutch Customs asked us for a banner campaign that informs people it’s not ok to bring back fake designer bags and small knives; items
mostly sold by street vendors around the world.

Challenge

A lot of Dutch travelers are unaware that some of the souvenirs they buy are illegal in Holland. Dutch Customs asked us for a banner campaign that informs people it’s not ok to bring back fake designer bags and small knives; items mostly sold by street vendors around the world.

Concept

We used retargeting banners in which street vendors try to sell you their products. We placed them on relevant holiday websites. Thanks to the retargeting technique, street vendors ‘followed’ you online, just like in real life, appearing when least expected and getting more desperate every time. After they delivered their sales pitch, we delivered the message.

Concept

We followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch striked first and claimed the winner’s spot.

Concept

We used retargeting banners in which street vendors try to sell you their products. We placed them on relevant holiday websites. Thanks to the retargeting technique, street vendors ‘followed’ you online, just like in real life, appearing when least expected and getting more desperate every time. After they delivered their sales pitch, we delivered the message.

Result

Retargeting banners are usually perceived as annoying. With this banner campaign for Dutch Customs we showed that you can make good use of a much debated medium.In the end, the CTR had been doubled, when compared to the display ads which Dutch Customs normally use.

Result

Due to the online success of the viral, 300.000 views in the first week, Nike aired the viral as a one-off TVC during the World Cup.

Result

Retargeting banners are usually perceived as annoying. With this banner campaign for Dutch Customs we showed that you can make good use of a much debated medium.In the end, the CTR had been doubled, when compared to the display ads which Dutch Customs normally use.

RHYME-takeover

Client: Mediamarkt Agency: JWT Amsterdam
Type of work: Online guerrilla
Role: Art Director, concept

Client: Mediamarkt
Agency: JWT Amsterdam
Type of work: Online guerrilla
Role: Art Director, concept

Challenge

Sinterklaas: a Dutch tradition, comparable with Santa Claus, is an important sales period for many brands. In the spirit of this holiday, Media Markt, a well-known electronics chain in Holland, wanted to present its range of products in a fun and relevant way.

Challenge

Sinterklaas: a Dutch tradition, comparable with Santa Claus, is an important sales period for many brands. In the spirit of this holiday, Media Markt, a well-known electronics chain in Holland, wanted to present its range of products in a fun and relevant way.

Concept

During this time of the year many people in Holland visit rhyming websites to help them create short rhymes, which they present alongside their gifts. When a visitor typed in a word, a matching rhyming word appeared in red, corresponding to a banner featuring a specific Media Markt product. The banners were linked to the products in Media Markt’s web shop, enabling the customer to make a direct purchase and immediately include their present in a nice rhyme.

Concept

During this time of the year many people in Holland visit rhyming websites to help them create short rhymes, which they present alongside their gifts. When a visitor typed
in a word, a matching rhyming word appeared in red, corresponding to a banner
featuring a specific Media Markt product. The banners were linked to the products in Media Markt’s webshop, enabling the customer to make a direct purchase and immediately include their present in a nice rhyme.

Concept

During this time of the year many people in Holland visit rhyming websites to help them create short rhymes, which they present alongside their gifts. When a visitor typed in a word, a matching rhyming word appeared in red, corresponding to a banner featuring a specific Media Markt product. The banners were linked to the products in Media Markt’s web shop, enabling the customer to make a direct purchase and immediately include their present in a nice rhyme.

Result

In 47.769 of the cases, a banner witha specific product was displayed. The Click-through rate was 1,42%.

Result

In 47.769 of the cases, a banner with a specific product was displayed. The Click-through rate was 1,42%.

Result

In 47.769 of the cases, a banner with a specific product was displayed.
The Click-through rate was 1,42%.

Super hero customs

Client: HARLEY-DAVIDSON Agency: 303Mullenlowe
Type of work: Integrated campaign
Role: Art Director, concept

Client: Harley-DAVIDSON Agency: 303Mullenlowe
Type of work: Integrated campaign
Role: Art Director, concept

Client: HARLEY-DAVIDSON Agency: 303Mullenlowe
Type of work: Integrated campaign
Role: Art Director, concept

Client: HARLEY-DAVIDSON
Agency: 303Mullenlowe
Type of work: Integrated campaign
Role: Art Director, concept

Challenge

How can we celebrate Captain America’s 75th anniversary and reach the next generation of motorcycle riders in Australia and New Zealand.

Challenge

How can we celebrate Captain America’s 75th anniversary and reach the next generation of motorcycle riders in Australia and New Zealand.

Concept

Every Super Hero deserves a super custom motorcycle. We challenged Harley-Davidson dealerships to create a collection of motorcycles, each uniquely designed to reflect the personality traits of different Super Heroes from the Marvel Universe. This epic bike build-off was a world-first for Harley and Marvel, and a celebration of both brands’ individuality. To kick things off, Harley-Davidson introduced a special 75th anniversary Captain America Street Glide Special (Touring) bike. The campaign was also supported on Harley's social channels, where we asked people to vote on their favorite super custom motorcycles.

Concept

Every Super Hero deserves a super custom motorcycle. We challenged Harley-Davidson dealerships to create a collection of motorcycles, each uniquely designed to reflect the personality traits of different Super Heroes from the Marvel Universe. This epic bike build-off was a world-first for Harley and Marvel, and a celebration of both brands’ individuality. To kick things off, Harley-Davidson introduced a special 75th anniversary Captain America Street Glide Special (Touring) bike. The campaign was also supported on Harley's social channels, where we asked people to vote on their favorite super custom motorcycles.

Concept

Every Super Hero deserves a super custom motorcycle. We challenged Harley-Davidson dealerships to create a collection of motorcycles, each uniquely designed to reflect the personality traits of different Super Heroes from the Marvel Universe. This epic bike build-off was a world-first for Harley and Marvel, and a celebration of both brands’ individuality. To kick things off, Harley-Davidson introduced a special 75th anniversary Captain America Street Glide Special (Touring) bike. The campaign was also supported on Harley's social channels, where we asked people to vote on their favorite super custom motorcycles.

Result

We reached nearly 5.1 million people.
1 million engagements
663k unique active social users

Result

We reached nearly 5.1 million people.
1 million engagements
663k unique active social users

Result

We reached nearly 5.1 million people.
1 million engagements
663k unique active social users

CONSUWIJZER

Client: CONSUWIJZER Agency: The Oddshop
Type of work: Social
Role: Art Director, concept

Client: CONSUWIJZER
Agency: The Oddshop
Type of work: Social
Role: Art Director, concept

Challenge

More and more social media integrate shopping functionalities. This gives malicious companies new ways to scam oblivious consumers. ConsuWijzer asked us to warn consumers for malicious companies on social media.

Challenge

More and more social media integrate shopping functionalities. This gives malicious companies new ways to scam oblivious consumers. ConsuWijzer asked us to warn consumers for malicious companies on social media.

Concept

To warn consumers for malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

.

Concept

To warn consumers for malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

.

Concept

To warn consumers for malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

.

Concept

To warn consumers for malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

.

Result

3.3 million consumers reached

50% of the exposed audience talked to others about the risks

Result

3.3 million consumers reached

50% of the exposed audience talked to others about the risks

Result

3.3 million consumers reached

50% of the exposed audience talked
to others about the risks

ACTIVE WEAR

Client: eBay Agency: 303mullenlowe
Type of work: social
Role: Art Director, concept

Client: eBay
Agency: 303mullenlowe
Type of work: social
Role: Art Director, concept

Challenge

eBay is perceived as a second-hand marketplace, when in reality 89% of products purchased on eBay are brand new. We needed to raise awareness of this issue while promoting a new range of Activewear that targeted women between the ages of 18-40.

Challenge

eBay is perceived as a second-hand marketplace, when in reality 89% of products purchased on eBay are brand new. We needed to raise awareness of this issue while promoting a new range of Activewear that targeted women between the ages of 18-40.

Concept

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Concept

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Concept

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Result

In 47.769 of the cases, a banner witha specific product was displayed. The Click-through rate was 1,42%.

Result

In 47.769 of the cases, a banner with a specific product was displayed.
The Click-through rate was 1,42%.

Result

In 47.769 of the cases, a banner with
a specific product was displayed.
The Click-through rate was 1,42%.

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