Challenge

For the 2014 World Cup in Brazil, ING Bank asked us to unite Holland in its love for football and the national team. It was based on the insight that during the World Cup, the love of football rises to extraordinary heights in Holland. Instantly, the country transforms into a nation of 17 million ‘football experts’ who all think they know best about football. So, that's why we asked Holland one simple question: 'What's it going to be?

Challenge

For the 2014 World Cup in Brazil, ING Bank asked us to unite Holland in its love for football and the national team. It was based on the insight that during the World Cup, the love of football rises to extraordinary heights in Holland. Instantly, the country transforms into a nation of 17 million ‘football experts’ who all think they know best about football. So, that's why we asked Holland one simple question: 'What's it going to be?

Challenge

For the 2014 World Cup in Brazil, ING Bank asked us to unite Holland in its love for football and the national team. It was based on the insight that during the World Cup, the love of football rises to extraordinary heights in Holland. Instantly, the country transforms into a nation of 17 million ‘football experts’ who all think they know best about football. So, that's why we asked Holland one simple question: 'What's it going to be?

Challenge

For the 2014 World Cup in Brazil, ING Bank asked us to unite Holland in its love for football and the national team. It was based on the insight that during the World Cup, the love of football rises to extraordinary heights in Holland. Instantly, the country transforms into a nation of 17 million ‘football experts’ who all think they know best about football. So, that's why we asked Holland one simple question: 'What's it going to be?

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be? The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

..

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be? The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be?
The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according
to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

Concept

We created a campaign that centered around the one simple question that’s on everyone’s lips before and during the tournament: 'What's it going to be? The heart of the campaign was the biggest online football pool in Holland where everyone could predict all the World Cup matches. During the World Cup, we collected the prediction data from the whole of Holland through the online football pool. We revealed the Nation’s average predictions according to the results from the online pool in special commercials and aired them right before the actual World Cup matches would take place.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s conclusion that bringing big data to life, real time, as heart of their biggest campaign of the year is something that begs for more.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s conclusion that bringing big data to life, real time, as heart of their biggest campaign of the year is something that begs for more.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s conclusion that bringing big data to life, real-time, as heart of their biggest campaign of the year is something that begs for more.

Result

The important value ‘ING Bank is the bank for all Dutch people’ grew significantly during the campaign. It also underlined ING Bank’s position as the most modern bank in Holland. But more important than the numbers was ING’s conclusion that bringing big data to life, real time, as heart of their biggest campaign of the year is something that begs for more.

Concept

We used retargeting banners in which street vendors try to sell you their products. We placed them on relevant holiday websites. Thanks to the retargeting technique, street vendors ‘followed’ you online, just like in real life, appearing when least expected and getting more desperate every time. After they delivered their sales pitch, we delivered the message.

Concept

We used retargeting banners in which street vendors try to sell you their products. We placed them on relevant holiday websites. Thanks to the retargeting technique, street vendors ‘followed’ you online, just like in real life, appearing when least expected and getting more desperate every time. After they delivered their sales pitch, we delivered the message.

Concept

We followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch striked first and claimed the winner’s spot.

Concept

We used retargeting banners in which street vendors try to sell you their products. We placed them on relevant holiday websites. Thanks to the retargeting technique, street vendors ‘followed’ you online, just like in real life, appearing when least expected and getting more desperate every time. After they delivered their sales pitch, we delivered the message.

Concept

To warn consumers for malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

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Concept

To warn consumers for malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

.

Concept

To warn consumers for malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

.

Concept

To warn consumers of malicious companies we became one ourselves. To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

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Result

3.3 million consumers reached
50% of the exposed audience talked to others about the risks

Result

3.3 million consumers reached. 50% of the exposed audience talked to others about the risks

Result

3.3 million consumers reached.
50% of the exposed audience
talked to others about the risks

Result

3.3 million consumers reached
50% of the exposed audience talked to others about the risks

Challenge

eBay is perceived as a second-hand marketplace, when in reality 89% of products purchased on eBay are brand new. We needed to raise awareness of this issue while promoting a new range of Activewear that targeted women between the ages of 18-40.

Challenge

eBay is perceived as a second-hand marketplace, when in reality 89% of products purchased on eBay are brand new. We needed to raise awareness of this issue while promoting a new range of Activewear that targeted women between the ages of 18-40.

Challenge

eBay is perceived as a second-hand marketplace, when in reality 89% of products purchased on eBay are brand new. We needed to raise awareness of this issue while promoting a new range of Activewear that targeted women between the ages of 18-40.

Challenge

eBay is perceived as a second-hand marketplace, when in reality 89% of products purchased on eBay are brand new. We needed to raise awareness of this issue while promoting a new range of Activewear that targeted women between the ages of 18-40.

Concept

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Concept

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Concept

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Concept

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Result

In 47.769 of the cases, a banner witha specific product was displayed. The Click-through rate was 1,42%.

Result

In 47.769 of the cases, a banner witha specific product was displayed.
The Click-through rate was 1,42%.

Result

In 47.769 of the cases, a banner with a specific product was displayed. The Click-through rate was 1,42%.

Result

In 47.769 of the cases, a banner with
a specific product was displayed.
The Click-through rate was 1,42%.