What I do?

Services

• Big ideas / creative concepts
• Advertising campaigns
• Social campaign
• Digital / Innovation: AI, AR, WebAR
  
• Content Strategy
• Funnel strategy
• Brand Strategy
  
• Art & Creative Direction
  
• Branded content
• Social Content (Short format)
• Commercials (long format)
  

There are no small briefs only small appetites.

Jeena van der Heul provides creative services for advertising filmmaking, visual branding, and social media content projects. I provide end-to-end tailor-made solutions for start-ups, big brands, small businesses, and creative agencies. With the help of my creative network of makers, doers, and thinkers we turn ideas into reality.  My way of working is agile and budget-smart. I easily scale up or down depending on the project and budget. I specialize in bringing a brand message to life with impactful ideas and crafting them to work across multiple touch-points, audiences, and channels, through creative strategy and conversion funnels.

How DO I work?

Strategy
We start with a strategic framework to find or optimize your brand mission and values. We answer questions like: Who is your key target audience? What are you selling? Why should they believe you or care? Where are we going to tell your message? When and how long will your message run. We choose the right advertising objectives to reach your audience and business goals.

Creative 
We bring the brand strategy to life by creating attention-worthy concepts that work across multiple touch points, channels, and funnels. We combine human, product, and market truths to create a concentrated brand idea.  By tapping into the cultural zeitgeist, digital features/behaviors, and social trends we make our idea stand out while staying relevant to our audience.

Execution
After the strategy and creative phase, we're going to design and craft, and turn your idea into reality. We start with pre-production, then go into production, and finish with post-production. For each touchpoint and channel,
the final deliverables will be optimized.

EXPERIENCE

creative director  ✊🏽

Specialization

I pride myself on being both a strategic and innovative thinker. I always research the intersection of different fields and cultures to creatively problem-solve. I  love to create attention-worthy ideas that work across multiple touch-points, channels, and funnels, and carefully marry what a brand wants to say and what consumers care about.

film director 🎥

Specialization

I specialize in visual storytelling and thumb-stopping content by hijacking the viewer's eyes and heart through the power of imaginative moving visuals and animations. I'm not bound to one medium of film style. I love to mix and match opposites.  I love to create optimized mobile-first content for social platforms like Instagram, Facebook, TikTok, and Snapchat.

Brands I've worked with
7up, Adidas, Amazone Game Studio, Audi, Belastingdienst, BMW, Coca Cola, Danio, DIOR, DHL, Doritos, EA Sports, eBay, Escada, Gatorade, Harley-Davidson, ING, Intersport, IDFA Festival, JOOP!, Kruidvat, Kornuit, La Escondida, Lays, MasMais, MediaMarkt, MINI, Mirinda, MSC Cruises, Nationale Nederlanden, Netflix, Nike, Nu.nl, Omega, Opel, Overheid, Peugeot, Pepsi, Playstation, Puma, Rabobank, Rockstar, Samsung, Sportlife, Tele2, UPC, Uber Eats, Winkelstraat, Youfone, Ziggo.

FUTURE & BEYOND

My mantra is rooted in the belief that today's clients require the perspectives of tomorrow. As an advocate for inclusivity within the creative industry, my mission is to showcase the transformative potential of 'commercial' creativity across all realms of business and life. In my current role at @180amsterdam, I am the creative director of Platforms & Innovation overseeing the social / luxe and digital unit. Reimagining the world as it could be through 180's global creative ecosystem and my passion for emerging technologies, I am responsible and specialize in leading agencies, departments, and teams to achieve their creative excellence through new, disruptive ways of storytelling, with social and digital innovation at its core, leading to business results.