What I do?

Ideas by themselves are worthless until they’re successfully executed.

Jeena van der Heul provides creative services for advertising filmmaking, visual branding, and social media content projects. I provide end-to-end tailor-made solutions for start-ups, big brands, small businesses, and creative agencies. 

With the help of my creative network of makers, doers, and thinkers we turn ideas into reality.  Our way of working is agile and budget-smart. We easily scale up or down depending on the project and budget. We specialize in bringing a brand message to life with impactful ideas and craft them to work across multiple touch-points, audiences, channels, through creative strategy and conversion funnels.


Services


  • Creative Concepts
  • Content Strategy
  • Funnel strategy
  • Brand Strategy
  • Art & Creative Direction
  • Visual Identity
  • Advertising campaigns
  • Brand video
  • Social media ads (FB/IG/YT/SNAP)
  • Commercials (long format)
  • Social Media Content (IG stories / TikTok)

How we work?

Strategy
We start with a strategic framework to find or optimize your brand mission and values. We answer questions like: Who is your key target audience? What are you selling? Why should they believe you? Where are we going to tell your message? When and how long will your message run. We choose the right advertising objectives to reach your audience and set business goals.

Creative 
We bring the brand strategy to life by creating attention-worthy concepts that work across multiple touch points, channels, and funnels. We combine human, product, and market truths to create a concentrated brand idea.  By tapping into the cultural zeitgeist we make our idea stand out while staying relevant to our audience.

Execution
After the strategy and creative phase, we're going to design and craft, and turn your idea into reality. We start with pre-production, then go into production and finish with post-production. For each touchpoint and channel, the final deliverables will be optimized.


 


 

Freelance creative director

Over 15 years of experience creating award-winning work for a broad range of consumer brands solving a great variety of challenges. I worked for internationally renowned agencies like Wieden+Kennedy Amsterdam, Sid Lee Montreal, JWT Amsterdam, Mullenlowe Sydney, and Fitzroy Amsterdam on the world's leading brands like Nike, Adidas, Puma, Coca-Cola, eBay, Audi, Harley Davidson, Netflix, and Samsung.

View selected work: Advertising

 


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Specialization

I pride myself on being both a strategic and innovative thinker. I always research the intersection of different fields and cultures to creatively problem-solve. I  love to create attention-worthy ideas that work across multiple touch-points, channels, funnels, and carefully marry what a brand wants to say and what consumers care about. 

advertisingskills

 

 


Freelance film director

I combine my advertising mindset and production background in my approach to filmmaking. I create and produce concepts for branded content, commercials, and social media content. Available as an independent filmmaker or creative director. I work directly for creative production agencies and brands. I’m known for turning budget challenges into creative opportunities.

View selected work: Filmmaking

 


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Specialization

I specialize in visual storytelling and thumb-stopping content by hijacking the viewer's eyes and heart through the power of imaginative moving visuals and animations. I'm not bound to one medium of film style. I love to mix and match opposites.  I love to create optimized mobile-first content for social platforms like Instagram, Facebook, TikTok, and Snapchat.

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Agencies I've worked with
180 Amsterdam, WearePi, Wieden+Kennedy Amsterdam, Sid Lee Montreal, JWT Amsterdam,
Mullenlowe Sydney, Studio Beng Beng, Fitzroy Amsterdam, The Oddshop, Icemobile





Agencies I've worked with
Wieden+Kennedy Amsterdam, Sid Lee Montreal, JWT Amsterdam, Mullenlowe Sydney, Studio Beng Beng, Fitzroy Amsterdam, The Oddshop Amsterdam, 
Icemobile Amsterdam 





Agencies I've worked with
Wieden+Kennedy Amsterdam, Sid Lee Montreal, JWT Amsterdam, Mullenlowe Sydney, Studio Beng Beng, 
Studio Beng Beng, Fitzroy Amsterdam, The Oddshop Amsterdam, Icemobile Amsterdam 





Agencies I've worked with
Wieden+Kennedy Amsterdam, Sid Lee Montreal, JWT Amsterdam, Mullenlowe Sydney, Studio Beng Beng, 
Fitzroy Amsterdam, The Oddshop Amsterdam, Icemobile Amsterdam 





Agencies I've worked with
Wieden+Kennedy Amsterdam 
Sid Lee Montreal
JWT Amsterdam
Mullenlowe Sydney
Fitzroy Amsterdam
Studio Beng Beng
The Oddshop Amsterdam
Icemobile Amsterdam 




Brands I've worked with
Mirinda, 7up, Rabobank, Kruidvat, Dior, Omega, Peugeot, Gatorade, MSC Cruises, Nike, Adidas, Playstation, Netflix, Puma, Coca Cola, eBay, Audi, Harley-Davidson, Samsung, Doritos, Lays, Pepsi, ING, Nationale Nederlanden, Kornuit, MINI, EA Sports, M&M's, Danio, Sportlife, Nu.nl, Audi, BMW, Opel, Ziggo, UPC, Marqt, La Escondida, MasMais, Belastingdienst, Overheid,Tele2, Youfone, MediaMarkt, IDFA Festival, Rockstar, Intersport, Winkelstraat, Amazone Game Studio, Uber Eats.