THE NFT(EE)

 

 

THE NFT(EE)

 

 

THE NFT(EE)

 

Client: Winkelstraat.nl 
Agency: WearePi
Type of work: Digital activation
Role: Art Director, concept

 

Client: Winkelstraat.nl       
Agency: WearePi
Type of work: Digital activation
Role: Art Director, concept

 

Client: Winkelstraat.nl          Agency: WearePi
Type of work: Digital activation
Role: Art Director, concept

 

Client: Winkelstraat.nl                         
Agency: WearePi
Type of work: Digital activation
Role: Art Director, concept

 

Client: Winkelstraat.nl                              
Agency: WearePi
Type of work: Digital activation
Role: Art Director, concept

 

Challenge

Dutch luxury online fashion retailer, Winkelstraat.nl, wanted to reach a new generation of shoppers and make sure they weren’t left behind by the new digital hype. We knew we had to break the rules of traditional NFT fashion.

 

Challenge

Dutch luxury online fashion retailer, Winkelstraat.nl, wanted to reach a new generation of shoppers and make sure they weren’t left behind by the new digital hype. We knew we had to break the rules of traditional NFT fashion.

 

Challenge

Dutch luxury online fashion retailer, Winkelstraat.nl, wanted to reach a new generation of shoppers and make sure they weren’t left behind by the new digital hype. We knew we had to break the rules of traditional NFT fashion.

 

Concept

Introducing the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. For the NFT artwork, we collaborated with renowned artist Gab Bois.

The campaign launched through an auction on the NFT marketplace,
Open Sea. Simultaneously, we released a drop of 500 T-shirts on the Winkelstraat.nl website unlocking the AR Filter version of the NFT artwork, so more people could own a piece of it.

We helped marketplace Winkelstraat.nl position itself as a modern innovator in luxury fashion and connected a new generation of shoppers to the online luxury fashion retailer.

 

Concept

Introducing the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. For the NFT artwork, we collaborated with renowned artist Gab Bois.

The campaign launched through an auction on the NFT marketplace, Open Sea. Simultaneously,
we released a drop of 500 T-shirts on the Winkelstraat.nl website unlocking the AR Filter version of the NFT artwork, so more people could own a piece of it.

We helped marketplace Winkelstraat.nl position itself as a modern innovator in luxury fashion and connected a new generation of shoppers to the online luxury fashion retailer.

 

Concept

Introducing the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. For the NFT artwork, we collaborated with renowned artist Gab Bois.

The campaign launched through an auction on the NFT marketplace, Open Sea. Simultaneously, we released a drop of 500 T-shirts on the Winkelstraat.nl website unlocking the AR Filter version of the NFT artwork, so more people could own a piece of it. We helped marketplace Winkelstraat.nl position itself as a modern innovator in luxury fashion and connected a new generation of shoppers to the online luxury fashion retailer.

 

Concept

Introducing the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. For the NFT artwork, we collaborated with renowned artist Gab Bois. The campaign launched through an auction on the NFT marketplace, Open Sea. Simultaneously, we released a drop of 500 T-shirts on the Winkelstraat.nl website unlocking the AR Filter version of the NFT artwork, so more people could own a piece of it. We helped marketplace Winkelstraat.nl position itself as a modern innovator in luxury fashion and connected a new generation of shoppers to the online luxury fashion retailer.
 

 

Concept

Introducing the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. For the NFT artwork, we collaborated with renowned artist Gab Bois. The campaign launched through an auction on the NFT marketplace, Open Sea. Simultaneously, we released a drop of 500 T-shirts on the Winkelstraat.nl website unlocking the AR Filter version of the NFT artwork, so more people could own a piece of it. We helped marketplace Winkelstraat.nl position itself as a modern innovator in luxury fashion and connected a new generation of shoppers to the online luxury fashion retailer.


 

 

Result

NFT Artwork sold
10 million media impressions
25K increased website traffic

 

Result

NFT Artwork sold
10 million media impressions
25K increased website traffic

 

Result

NFT Artwork sold
10 million media impressions
25K increased website traffic

 

Result

NFT Artwork sold
10 million media impressions
25K increased website traffic

 

Result

NFT Artwork sold
10 million media impressions
25K increased website traffic

ARshirt