THE STARE BATTLE
THE STARE BATTLE
THE STARE BATTLE
Client: SAMSUNG Agency: Muse / Icemobile
Type of work: Interactive campaign
Role: Art Director, concept
Client: SAMSUNG Agency: Muse / Icemobile
Type of work: Interactive campaign
Role: Art Director, concept
Client: SAMSUNG Agency: Muse / Icemobile
Type of work: Interactive campaign
Role: Art Director, concept
Client: SAMSUNG
Agency: Muse / Icemobile
Type of work: Interactive campaign
Role: Art Director, concept
Client: SAMSUNG
Agency: Muse / Icemobile
Type of work: Interactive campaign
Role: Art Director, concept
Challenge
Samsung asked us to create awareness for the SMART TV (a web connected television).
Challenge
Samsung asked us to create awareness for the SMART TV (a web connected television).
Challenge
Samsung asked us to create awareness
for the SMART TV (a web-connected television).
Challenge
Samsung asked us to create awareness for the SMART TV (a web connected television).
INSIGHT
We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking
INSIGHT
We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking
INSIGHT
We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking
INSIGHT
We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking
RESULT
Keenan’s Stare Video went viral
with a stunning 347.284 hits.
5500 People uploaded
their video.500.000 visits to Samsung's official Youtube-channel.In total, people stared for 2 months at the new Samsung Smart TV
RESULT
Keenan’s Stare Video went viral
with a stunning 347.284 hits.
5500 People uploaded
their video. 500.000 visits to
Samsung'sofficial
Youtube-channel.
In total, people stared for 2 months
at the new Samsung Smart TV
RESULT
Keenan’s Stare Video went viralwith a stunning 347.284 hits.5500 People uploadedtheir video.
500.000 visits toSamsung's
official Youtube-channel.
In total, people stared for 2 months at the new Samsung Smart TV
RESULT
Keenan’s Stare Video went viral with a stunning 347.284 hits.
5500 People uploaded their videos. 500.000 visits to Samsung's official Youtube-channel.In total, people stared for 2 months at the new Samsung Smart TV
RESULT
Keenan’s Stare Video went viral with a stunning 347.284 hits.5500 People uploaded their videos. 500.000 visits to Samsung's official Youtube-channel.In total, people stared for 2 months at the new Samsung Smart TV
THE CAMPAIGN
THE CAMPAIGN
We created a cross-media campaign with an online heart: a custom built YouTube Channel, where people could stare at the SMART TV in a battle against YouTube sensation Keenan Cahill. An innovative eye-tracking device registered eyelid movement via the user’s webcam. The moment you’d blink, you’d lose the battle.
The longest stare without blinking would win a Samsung SMART TV. To create extra awareness print, rich media banners and advertorials in social networks were used. Thousands of videos were uploaded and shared amongst friends, resulting in over a 1000 hours of interaction with Samsung’s SMART TV.
We created a cross-media campaign with an online heart: a custom built YouTube Channel, where people could stare at the SMART TV in a battle against YouTube sensation Keenan Cahill. An innovative eye-tracking device registered eyelid movement via the user’s webcam. The moment you’d blink, you’d lose the battle.
The longest stare without blinking would win a Samsung SMART TV. To create extra awareness print, rich media banners and advertorials in social networks were used. Thousands of videos were uploaded and shared amongst friends, resulting in over a 1000 hours of interaction with Samsung’s SMART TV.
