THE STARE BATTLE

 

 

THE STARE BATTLE

 

 

THE STARE BATTLE

 

Client: SAMSUNG                                         Agency: Muse / Icemobile 
Type of work: Interactive campaign
Role: Art Director, concept

 

Client: SAMSUNG                                         Agency: Muse / Icemobile 
Type of work: Interactive campaign
Role: Art Director, concept

 

Client: SAMSUNG                                        
Agency: Muse / Icemobile 
Type of work: Interactive campaign
Role: Art Director, concept

 

Client: SAMSUNG                                        
Agency: Muse / Icemobile 
Type of work: Interactive campaign
Role: Art Director, concept

 

Challenge

Samsung asked us to create awareness for the SMART TV (a web connected television).

 

Challenge

Samsung asked us to create awareness for the SMART TV (a web connected television).

 

Challenge

Samsung asked us to create awareness
for the SMART TV (a web-connected television).

 

Challenge

Samsung asked us to create awareness for the SMART TV (a web connected television).

 

 INSIGHT

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking

 

 INSIGHT

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking

 

INSIGHT

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking

 

INSIGHT

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking

 

RESULT

Keenan’s Stare Video went viral
with a stunning 347.284 hits.
5500 People uploaded
their video.500.000 visits to Samsung's official Youtube-channel.In total, people stared for 2 months  at the new Samsung Smart TV


 

RESULT

Keenan’s Stare Video went viral
with a stunning 347.284 hits.
5500 People uploaded
their video. 500.000 visits to
Samsung's
official Youtube-channel.
In total, people stared for 2 months 
at the new Samsung Smart TV

 

RESULT

Keenan’s Stare Video went viralwith a stunning 347.284 hits.5500 People uploadedtheir video.
500.000 visits toSamsung's
official Youtube-channel.
In total, people stared for 2 months  at the new Samsung Smart TV

 

RESULT

Keenan’s Stare Video went viral with a stunning 347.284 hits.
5500 People uploaded their videos. 500.000 visits to Samsung's
official Youtube-channel.In total, people stared for 2 months  at the new Samsung Smart TV

 

RESULT

Keenan’s Stare Video went viral with a stunning 347.284 hits.5500 People uploaded their videos. 500.000 visits to Samsung's official Youtube-channel.In total, people stared for 2 months  at the new Samsung Smart TV

Press+Kit
THE CAMPAIGN
   THE CAMPAIGN

We created a cross-media campaign with an online heart: a custom built YouTube Channel, where people could stare at the SMART TV in a battle against YouTube sensation Keenan Cahill. An innovative eye-tracking device registered eyelid movement via the user’s webcam. The moment you’d blink, you’d lose the battle.

The longest stare without blinking would win a Samsung SMART TV. To create extra awareness print, rich media banners and advertorials in social networks were used. Thousands of videos were uploaded and shared amongst friends, resulting in over a 1000 hours of interaction with Samsung’s SMART TV.

We created a cross-media campaign with an online heart: a custom built YouTube Channel, where people could stare at the SMART TV in a battle against YouTube sensation Keenan Cahill. An innovative eye-tracking device registered eyelid movement via the user’s webcam. The moment you’d blink, you’d lose the battle.

The longest stare without blinking would win a Samsung SMART TV. To create extra awareness print, rich media banners and advertorials in social networks were used. Thousands of videos were uploaded and shared amongst friends, resulting in over a 1000 hours of interaction with Samsung’s SMART TV.


kit