The Dutch strike first

 

 

The Dutch Strike first

 

 

The Dutch strike first

 

 

The Dutch strike first

The Dutch strike first

 

Client: Nike                                         Agency: Wieden+Kennedy
Type of work: Guerrilla stunt
Role: Art Director, concept

 

Client: Nike                                            Agency: Wieden+Kennedy                   Type of work: Film, Guerrilla stunt
Role: Art Director, Concept

 

Client: Nike                               Agency: Wieden+Kennedy
Type of work: Guerrilla stunt
Role: Art Director, concept

 

Client: Nike                                        
Agency: Wieden+Kennedy
Type of work: Guerrilla stunt
Role: Art Director, concept

Client: Nike 
Agency: Wieden+Kennedy
Type of work: Guerrilla stunt
Role: Art Director, concept

 

Challenge

Nike asked us to create awareness for the Dutch National Team during the World Cup draw. We used Holland's Holy Grail, which is represented by the word ‘Bezet’ (‘Taken’), and taped it to the ground in the winner’s spot.

 

 

Challenge

Nike asked us to create awareness for the Dutch National Team during the World Cup draw. We used Holland's Holy Grail, which is represented by the word ‘Bezet’ (‘Taken’), and taped it to the ground in the winner’s spot.

 

Challenge

Nike asked us to create awareness for the Dutch National Team during the World Cup draw. We used Holland's Holy Grail, which is represented by the word ‘Bezet’ (‘Taken’), and taped it to the ground in the winner’s spot.

 

 Concept

We followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch striked first and claimed the winner’s spot.

 

 

Concept

We followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch striked first and claimed the winner’s spot.

 

Concept

We followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch striked first and claimed the winner’s spot.

 

Concept

We followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch striked first and claimed the winner’s spot.

 

 Result

Due to the online success of the viral, 300.000 views in the first week Nike aired the viral as a
one-off TVC during the World Cup.

 

 

Result

  • Due to the online success of the viral(300.000 views in the first week),
  • Nike aired the viral as a one-offTVC during the World Cup.

 

Result

Due to the online success of the viral, 300.000 views in the first week,
Nike aired the viral as a one-off TVC during the World Cup.

 

 Result

  • Due the online success of the viral(300.000 views in the first week),
  • Nike aired the viral as a one off
    TVC during the World Cup.

 

 

The Dutch strike first

 

 

The Dutch strike first

 

 

The Dutch strike first


The Dutch strike First

 

Client: Nike                                         Agency: Wieden+Kennedy
Type of work: TVC
Role: Art Director, concept

 

Client: Nike                                         Agency: Wieden+Kennedy
Type of work: TVC
Role: Art Director, concept

 

Client: Nike                               Agency: Wieden+Kennedy
Type of work: TVC
Role: Art Director, concept

 

Client: Nike                                        
Agency: Wieden+Kennedy
Type of work: TVC
Role: Art Director, concept

Client: Nike                            
Agency: Wieden+Kennedy 
Type of work: TVC 
Role: Art Director, Concept

CONCEPT
 

CONCEPT

A tribute from Nike to the Dutch National Team after we lost the final against Spain. The spot was aired on national television right after the final whistle and was narrated by Ruud van Nistelrooy (a famous Dutch striker that didn't make the team). When you give everything, you lose nothing.

A tribute from Nike to the Dutch National Team after we lost the final against Spain. The spot was aired on national television right after the final whistle and was narrated by Ruud van Nistelrooy (a famous Dutch striker that didn't make the team). When you give everything, you lose nothing.

A tribute from Nike to the Dutch National Team after we lost the final against Spain. The spot was aired on national television right after the final whistle and was narrated by Ruud van Nistelrooy (a famous Dutch striker that didn't make the team). When you give everything, you lose nothing.

A tribute from Nike to the Dutch National Team after we lost the final against Spain. The spot was aired on national television right after the final whistle and was narrated by Ruud van Nistelrooy (a famous Dutch striker that didn't make the team). When you give everything, you lose nothing.