HOW DO YOU DRIVE YOUR COFFEE?

 

 

HOW DO YOU DRIVE YOUR COFFEE?

 

 

HOW DO YOU DRIVE
YOUR COFFEE?

 

 

HOW DO YOU DRIVE YOUR COFFEE?

 

Client: MINI                                         Agency: JWT Amsterdam
Type of work: Experiential
Role: Art Director, concept

 

Client: MINI                                        
Agency: JWT Amsterdam
Type of work: Experiential
Role: Art Director, concept

 

Client: MINI                              
Agency: JWT Amsterdam
Type of work: Experiential
Role: Art Director, concept

 

Client: MINI                                        
Agency: JWT Amsterdam
Type of work: Experiential
Role: Art Director, concept

 

Client: MINI                            
Agency: JWT Amsterdam
Type of work: Experiential
Role: Art Director, concept

 

Challenge

MINI asked us to get the working people of Holland to make a test drive during office hours. Holland is one of the world's leading nations in consuming coffee. Basically, coffee is the fuel every Dutch office runs on.

 

Challenge

MINI asked us to get the working people of Holland to make a test drive during office hours. Holland is one of the world's leading nations in consuming coffee. Basically, coffee is the fuel every Dutch office runs on.

 

Challenge

MINI asked us to get the working people of Holland to make a test drive during office hours. Holland is one of the world's leading nations in consuming coffee. Basically, coffee is the fuel every Dutch office runs on.

 

Challenge

MINI asked us to get the working people of Holland to make a test drive during office hours. Holland is one of the world's leading nations in consuming coffee. Basically, coffee is the fuel every Dutch office runs on.

 

Concept

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors.

By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

 

Concept

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors.

By installing a special chip in the MINI,
we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency, and more. After the test drive, the data was extracted from the chip and sent to a coffee bar via a laptop. Afterward, it would produce the perfect blend that matched their driving style.

 

 

TEASER FILM

 

 

TEASER FILM

 

Client: MINI                                         Agency: JWT Amsterdam
Type of work: Teaser film
Role: Art Director, concept

 

Client: MINI                                        
Agency: JWT Amsterdam
Type of work: Teaser film
Role: Art Director, concept

 

Client: MINI                            
Agency: JWT Amsterdam
Type of work: Teaser film
Role: Art Director, concept

 

Client: MINI                                        
Agency: JWT Amsterdam
Type of work: Teaser film
Role: Art Director, concept

HOW DID IT WORK?
HOW DID IT WORK?
  HOW DID IT WORK?

We installed a special computer chip in the MINI, which analyzed each individual’s driving style. During the test drive, the chip analyzed the driving style by measuring different parameters like average speed, acceleration, handling efficiency, etc. After the test drive, the data was extracted from the MINI and was sent to the coffee bar. Afterward, it would produce the perfect blend that best matched each individual’s driving style. The Schumachers would get a strong Ristretto and Grannies would get a mild Lungo.

We installed a special computer chip in the MINI, which analyzed each individual’s driving style. During the test drive, the chip analyzed the driving style by measuring different parameters like average speed, acceleration, handling efficiency, etc. After the test drive, the data was extracted from the MINI and was sent to the coffee bar. Afterward, it would produce the perfect blend that best matched each individual’s driving style. The Schumachers would get a strong Ristretto and Grannies would get a mild Lungo.

We installed a special computer chip in the MINI, which analyzed each individual’s driving style. During the test drive, the chip analyzed the driving style by measuring different parameters like average speed, acceleration, handling efficiency, etc. After the test drive, the data was extracted from the MINI and was sent to the coffee bar. Afterward, it would produce the perfect blend that best matched each individual’s driving style. The Schumachers would get a strong Ristretto and Grannies would get a mild Lungo.

RESULTS
  RESULTS

After releasing the demo video online, the MINI Coffee bar was fully booked within two weeks. Over 3000 cups of coffee were served, 6106 km were driven and all this resulted in 780 leads. We visited 50 companies and 748 people took a test drive. Afterward, they could check their coffee profile online. Which uncovered some interesting facts: Financials are the most fuel-efficient, IT companies drive like true Schumachers, followed closely by the Media companies. Consultants drive like a Strong Ristretto and retailers love to accelerate whenever they can.

After releasing the demo video online, the MINI Coffee bar was fully booked within two weeks. Over 3000 cups of coffee were served, 6106 km were driven and all this resulted in 780 leads. We visited 50 companies and 748 people took a test drive. Afterward, they could check their coffee profile online. Which uncovered some interesting facts: Financials are the most fuel-efficient, IT companies drive like true Schumachers, followed closely by the Media companies. Consultants drive like a Strong Ristretto and retailers love to accelerate whenever they can.