Challenge

Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

Challenge

Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

Challenge

Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

Challenge

Develop a new positioning,
brand identity and campaign
that help Kornuit reach a new generation.

 INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

 INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life.
They value experiences more than money or status.

INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.