MADE OF MOMENTs

 

 

MADE OF MOMENTs

 

 

MADE OF MOMENTs

 

Client: KORNUIT                                         Agency: Fitzroy
Type of work: Integrated campaign
Role: Art Director, concept

 

Client: KORNUIT                                       Agency: Fitzroy
Type of work: Integrated campaign
Role: Art Director, concept

 

Client: KORNUIT                          
Agency: Fitzroy
Type of work: Integrated campaign
Role: Art Director, concept

 

Client: KORNUIT                                        
Agency: Fitzroy
Type of work: Integrated campaign
Role: Art Director, concept

 

Client: KORNUIT                                        
Agency: Fitzroy
Type of work: Integrated campaign
Role: Art Director, concept

 

Challenge

Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

 

Challenge

Develop a new positioning, brand identity and campaign that help Kornuit reach a new generation.

 

Challenge

Develop a new positioning, brand identity and campaign
that help Kornuit reach a new generation.

 

Challenge

Develop a new positioning,
brand identity and campaign
that help Kornuit reach a new generation.

 

 INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

 

 INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

 

INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

 

INSIGHT

An extensive study done in collaboration with Mare research revealed that the majority of youngsters find it hard to be young. Despite this, they remain remarkably motivated to get the most out of life. They value experiences more than money or status.

 

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.

 

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.

 

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.

 

CONCEPT

Kornuit is Made of Moments.
A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. A voice of generation stylized in a poetic way.

 

 

MADE OF MOMENTs

 

 

MADE OF MOMENTs

MADE OF MOMENTS

 

Client: KORNUIT                                         Agency: Fitzroy
Type of work: Music video
Role: Art Director, concept

 

Client: KORNUIT                                     Agency: Fitzroy
Type of work: Music video
Role: Art Director, concept

 

Client: KORNUIT                        
Agency: Fitzroy
Type of work: Music video
Role: Art Director, concept

 

Client: KORNUIT                                        
Agency: Fitzroy
Type of work: Music video
Role: Art Director, concept

 

Client: KORNUIT                                        
Agency: Fitzroy
Type of work: Music video
Role: Art Director, concept

CONCEPT
   CONCEPT

Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

 

 

Campaign overview

 

 

Campaign overview


MADE OF MOMENTS