MEET TED
MEET TED
MEET TED
MEET TED
Client: ebay
Agency: Mullenlowe Sydney
Type of work: Social media
Role: Art Director, concept
Client: ebay
Agency: Mullenlowe Sydney
Type of work: Social media
Role: Art Director, concept
Client: ebay
Agency: Mullenlowe Sydney
Type of work: Social media
Role: Art Director, concept
Client: ebay
Agency: Mullenlowe Sydney
Type of work: Social media
Role: Art Director, concept
Client: ebay
Agency: Mullenlowe Sydney
Type of work: Social media
Role: Art Director, concept
Challenge
eBay launched a Christmas campaign beckoning Australians to 'Join the Gift'd'. ‘The Gift’d’ were different shopper experts with extraordinary gifting powers that they used to help Aussies pick the perfect Christmas gifts. They introduced different shopper archetypes like The Don of Deep and Meaningful, The Lorde of Latest & Greatest, The Master of More for Less, The Princess of Perfect Gifts and The Sultan of Summer Christmas. Each personality encouraged Australians of all gifting skills to take their rightful place alongside the Gifted crew. eBay asked us to amplify the campaign and ask us to create more engagement on social media.
Challenge
eBay launched a Christmas campaign beckoning Australians to 'Join the Gift'd'. ‘The Gift’d’ were different shopper experts with extraordinary gifting powers that they used to help Aussies pick the perfect Christmas gifts. They introduced different shopper archetypes like The Don of Deep and Meaningful, The Lorde of Latest & Greatest, The Master of More for Less, The Princess of Perfect Gifts and The Sultan of Summer Christmas. Each personality encouraged Australians of all gifting skills to take their rightful place alongside the Gifted crew. eBay asked us to amplify the campaign and ask us to create more engagement on social media.
Challenge
eBay launched a Christmas campaign beckoning Australians to 'Join the Gift'd'. ‘The Gift’d’ were different shopper experts with extraordinary gifting powers that they used to help Aussies pick the perfect Christmas gifts. They introduced different shopper archetypes like The Don of Deep and Meaningful, The Lorde of Latest & Greatest, The Master of More for Less, The Princess of Perfect Gifts and The Sultan of Summer Christmas. Each personality encouraged Australians of all gifting skills to take their rightful place alongside the Gifted crew. eBay asked us to amplify the campaign and ask us to create more engagement on social media.
Challenge
eBay launched a Christmas campaign beckoning Australians to 'Join the Gift'd'. ‘The Gift’d’ were different shopper experts with extraordinary gifting powers that they used to help Aussies pick the perfect Christmas gifts. They introduced different shopper archetypes like The Don of Deep and Meaningful, The Lorde of Latest & Greatest, The Master of More for Less, The Princess of Perfect Gifts and The Sultan of Summer Christmas. Each personality encouraged Australians of all gifting skills to take their rightful place alongside the Gifted crew. eBay asked us to amplify the campaign and ask us to create more engagement on social media.
Challenge
eBay launched a Christmas campaign beckoning Australians to 'Join the Gift'd'. ‘The Gift’d’ were different shopper experts with extraordinary gifting powers that they used to help Aussies pick the perfect Christmas gifts. They introduced different shopper archetypes like The Don of Deep and Meaningful, The Lorde of Latest & Greatest, The Master of More for Less, The Princess of Perfect Gifts and The Sultan of Summer Christmas. Each personality encouraged Australians of all gifting skills to take their rightful place alongside the Gifted crew. eBay asked us to amplify the campaign and ask us to create more engagement on social media.
concept
Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.
concept
Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.
concept
Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.
concept
Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.
concept
Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.
Every day we filmed Ted on Facebook Live in a custom-made ‘trend room’ that featured two different eBay products. One was the hero product for the archetype, the other was a random Christmas gift. Ted was put to the test to see if he could choose the right gift aligned with the archetype. If he did, he would possess the powers of the archetype (eg. He was the Sultan of Summer Xmas). During the Facebook live session, a live commentator reported on the spot and engaged the viewers who were tuning in. They could comment, ask questions and show their love for Ted… and of course, discover their own gifting powers
Every day we filmed Ted on Facebook Live in a custom-made ‘trend room’ that featured two different eBay products. One was the hero product for the archetype, the other was a random Christmas gift. Ted was put to the test to see if he could choose the right gift aligned with the archetype. If he did, he would possess the powers of the archetype (eg. He was the Sultan of Summer Xmas). During the Facebook live session, a live commentator reported on the spot and engaged the viewers who were tuning in. They could comment, ask questions and show their love for Ted… and of course, discover their own gifting powers
Every day we filmed Ted on Facebook Live in a custom-made ‘trend room’ that featured two different eBay products. One was the hero product for the archetype, the other was a random Christmas gift. Ted was put to the test to see if he could choose the right gift aligned with the archetype. If he did, he would possess the powers of the archetype (eg. He was the Sultan of Summer Xmas). During the Facebook live session, a live commentator reported on the spot and engaged the viewers who were tuning in. They could comment, ask questions and show their love for Ted… and of course, discover their own gifting powers
Every day we filmed Ted on Facebook Live in a custom-made ‘trend room’ that featured two different eBay products. One was the hero product for the archetype, the other was a random Christmas gift. Ted was put to the test to see if he could choose the right gift aligned with the archetype. If he did, he would possess the powers of the archetype (eg. He was the Sultan of Summer Xmas). During the Facebook live session, a live commentator reported on the spot and engaged the viewers who were tuning in. They could comment, ask questions and show their love for Ted… and of course, discover their own gifting powers
FACEBOOK LIVE
FACEBOOK LIVE
4,040,250 People Reached
2.375,761 Video Views
63,305 links clicks
8,793Engagements
(Reactions, Comments, Shares, Post Clicks)
4,040,250 People Reached
2.375,761 Video Views
63,305 links clicks
8,793Engagements
(Reactions, Comments, Shares, Post Clicks)
4,040,250 People Reached
2.375,761 Video Views
63,305 links clicks
8,793Engagements
(Reactions, Comments, Shares, Post Clicks)
4,040,250 People Reached
2.375,761 Video Views
63,305 links clicks
8,793Engagements
(Reactions, Comments, Shares, Post Clicks)
4,040,250 People Reached
2.375,761 Video Views
63,305 links clicks
8,793Engagements
(Reactions, Comments,
Shares, Post Clicks)