The DRAWSOME INTERN

 

 

The DRAWSOME INTERN

 

 

The DRAWSOME INTERN

 

 

The DRAWSOME INTERN

 

Client: MUSE                                    Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                                    Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                             
Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                                   
Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                             
Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Challenge

Muse, a small digital boutique agency in Amsterdam, wanted to recruit young creatives for an internship. However, most interns seeking for an agency often choose the bigger and more renowned agencies. We needed to find a way to stand out in our search for the brightest creative.

 

Challenge

Muse, a small digital boutique agency in Amsterdam, wanted to recruit young creatives for an internship. However, most interns seeking for an agency often choose the bigger and more renowned agencies.
We needed to find a way to stand out in our search for the brightest creative.

 

Challenge

Muse, a small digital boutique agency in Amsterdam, wanted to recruit young creatives for an internship. However, most interns seeking for an agency often choose the bigger and more renowned agencies. We needed to find a way to stand out in our search for the brightest creative.

 

Concept

We found a new way to recruit, which would suit this digital savy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. 

After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

 

Concept

We found a new way to recruit, which would suit this digital savy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. 

After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

 

Concept

We found a new way to recruit, which would suit this digital savy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. 

After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

 

Concept

We found a new way to recruit, which would suit this digital savy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. 

After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

 

 Result

132 People from all over the world applied for the internship via the app. 1 Lucky creative was hired for an internship for 6 months.

 

 Result

132 People from all over the world applied for the internship via the app. 1 Lucky creative was hired for an internship for 6 months.

 

Result

132 People from all over the world applied for the internship via the app. 1 Lucky creative was hired for an internship for 6 months.

 

 

The DRAWSOME INTERN

 

 

The DRAWSOME INTERN

 

 

The DRAWSOME INTERN

 

 

The DRAWSOME INTERN

 

Client: MUSE                                    Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                                    Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                                   
Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                                   
Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

 

Client: MUSE                                   
Agency: Muse / Icemobille
Type of work: Smart use of media
Role: Art Director, concept

TEASER
   TEASER

We launched the initiative with a short video, explaining the idea and it caught a lot
of attention online. The participants followed and we were ready to play a game.

We launched the initiative with a short video, explaining the idea and it caught a lot of attention online. The participants followed and we were ready to play a game.

We launched the initiative with a short video, explaining the idea and it caught a lot of attention online. The participants followed and we were ready to play a game.