DORITOS LIVESTREAM BATTLE

 

 

DORITOS LIVESTREAM BATTLE

 

 

DORITOS LIVESTREAM
BATTLE

 

 

DORITOS LIVESTREAM BATTLE

 

Client: DORITOS                                  Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                                  Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                         
Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                                 
Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                                 
Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Challenge

Doritos launched a new product: Doritos Collisions. Two conflicting flavours in one bag. We were asked to make their international campaign locally relevant, with limited budget for production.

 

Challenge

Doritos launched a new product: Doritos Collisions. Two conflicting flavours in one bag. We were asked to make their international campaign locally relevant, with limited budget for production.

 

Challenge

Doritos launched a new product: Doritos Collisions. Two conflicting flavours in one bag. We were asked to make their international campaign locally relevant, with limited budget for production.

 

Challenge

Doritos launched a new product: Doritos Collisions. Two conflicting flavours in one bag. We were asked to make their international campaign locally relevant, with limited budget for production.

 

Concept

The ‘vlogosphere’ on YouTube is divided in two main subjects: gaming and beauty. Here, there’s only one currency that matters: views. We let the worlds of. gaming and beauty collide. We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. It became a digital tug of war.

 

Concept

The ‘vlogosphere’ on YouTube is divided in two main subjects: gaming and beauty. Here, there’s only one currency that matters: views. We let the worlds of. gaming and beauty collide.
We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally.
 It became a digital tug of war.

 

Concept

The ‘vlogosphere’ on YouTube is divided into two main subjects: gaming and beauty. Here, there’s only one currency that matters: views. We let the worlds of. gaming and beauty collide. We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. It became a digital tug of war.

 

Concept

The ‘vlogosphere’ on YouTube is divided in two main subjects: gaming and beauty. Here, there’s only one currency that matters: views. We let the worlds of. gaming and beauty collide. We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. It became a digital tug of war.

 

 

DORITOS LIVESTREAM BATTLE

 

 

DORITOS LIVESTREAM BATTLE

 

 

DORITOS LIVESTREAM
BATTLE

 

 

DORITOS LIVESTREAM BATTLE

 

 

DORITOS LIVESTREAM BATTLE

 

Client: DORITOS                                Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                                Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                         
Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                               
Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

 

Client: DORITOS                         
Agency: Fitzroy
Type of work: Digital campaign
Role: Art Director, concept

TEASER
TEASER

TEASER

The content creators/influencers made their own promo-video to get the battle started and get their fans hyped. They shared it on their own media channels and fans picked their side. The internet was about to find out which influencer beauty or gaming had the biggest fanbase. 

The content creators/influencers made their own promo-video to get the battle started and get their fans hyped. They shared it on their own media channels and fans picked their side. The internet was about to find out which influencer beauty or gaming had the biggest fanbase. 

The content creators/influencers made their own promo-video to get the battle started and get their fans hyped. They shared it on their own media channels and fans picked their side. The internet was about to find out which influencer beauty or gaming had the biggest fanbase. 

The content creators/influencers made their own promo-video to get the battle started and get their fans hyped. They shared it on their own media channels and fans picked their side. The internet was about to find out which influencer beauty or gaming had the biggest fanbase. 

The content creators/influencers made their own promo-video to get the battle started and get their fans hyped. They shared it on their own media channels and fans picked their side. The internet was about to find out which influencer beauty or gaming had the biggest fanbase. 

 

 Result

87.000 people watched the
hour long livestream and left 40 comments per second at peak times.

 

 Result

87.000 people watched the
hour long livestream and left 40 comments per second at peak times.

 

Result

87.000 people watched the hour-long Livestream and left 40 comments
per second at peak times.

 

Result

87.000 people watched the
hour long livestream and left 40 comments per second at peak times.