WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

Client: ADIDAS                               
Agency: Sid Lee
Type of work: Online campaign
Role: concept

 

Client: ADIDAS                               
Agency: Sid Lee
Type of work: Online campaign
Role: concept

 

Client: ADIDAS                               
Agency: Sid Lee
Type of work: Online campaign
Role: concept

 

Client: ADIDAS                               
Agency: Sid Lee
Type of work: Online campaign
Role: concept

ONLINE FILM
ONLINE FILM

Any excuse for Messi is good enough to demonstrate his unbelieveable football skills. Especially when this Motherfaster can show his new signature boots, the AdiZero F50: a super lightweight shoe that makes him the absolute king of fast, leaving the competiton far behind. Even sports commentators find it hard
to describe this phenomenon.

Any excuse for Messi is good enough to demonstrate his unbelieveable football skills. Especially when this Motherfaster can show his new signature boots, the AdiZero F50:
a super lightweight shoe that makes him the absolute king of fast, leaving the competiton far behind. Even sports commentators find it hard to describe this phenomenon.

Any excuse for Messi is good enough to demonstrate his unbelievable football skills. Especially when this Motherfaster can show his new signature boots, the
AdiZero F50: a super lightweight shoe that makes him the absolute king of fast,
leaving the competition far behind. Even sports commentators find it hard to describe this phenomenon.

Any excuse for Messi is good enough to demonstrate his unbelieveable football skills. Especially when this Motherfaster can show his new signature boots, the AdiZero F50: a super lightweight shoe that makes him the absolute king of fast, leaving the competiton far behind. Even sports commentators find it hard
to describe this phenomenon.

 

Challenge

Adidas asked us to introduce the AdiZero to streetwise youngsters. The AdiZero is the sports industry’s lightest footwear that makes you super fast.

 

Challenge

Adidas asked us to introduce the AdiZero to streetwise youngsters. The AdiZero is the sports industry’s lightest footwear that makes you super fast.

 

Challenge

Adidas asked us to introduce the AdiZero to streetwise youngsters. The AdiZero is the sports industry’s lightest footwear that makes you super fast.

 

Concept

We created the Motherfasters, a league of its own, representing the world fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

 

Concept

We created the Motherfasters, a league of its own, representing the world fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

 

Concept

We created the Motherfasters, a league of its own, representing the world fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

 

 

WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

 

WHAT THE FAST!?

 

Client: ADIDAS                                        Agency: Sid Lee
Type of work: Online campaign
Role: concept

 

Client: ADIDAS                                Agency: Sid Lee
Type of work: Online campaign
Role: concept

 

Client: ADIDAS          Agency: Sid Lee
Type of work: Online campaign
Role: concept

 

Client: ADIDAS                                       
Agency: Sid Lee
Type of work: Online campaign
Role: concept

 

Client: ADIDAS                         
Agency: Sid Lee
Type of work: Online campaign
Role: concept

ONLINE FILM
 ONLINE FILM

Derrick Rose balances his new
AdiZero Rose 1.5 on his favorite
fingertip. Viewer discretion is advised. 
At least the Motherfasters warned you.

Derrick Rose balances his new AdiZero Rose 1.5 on his favorite fingertip. Viewer discretion is advised. 
At least the Motherfasters warned you.

Derrick Rose balances his new
AdiZero Rose 1.5 on his favorite
fingertip. Viewer discretion is advised. 
At least the Motherfasters warned you.