Jeena van der Heul is a multidisciplinary hybrid creative who works at the intersection of advertising, filmmaking, visual branding, and social content creation. With over 10 years of experience creating memorable work for the world’s biggest and smallest brands.

Vanderheul is a multidisciplinary hybrid creative who works at the intersection of advertising, filmmaking, visual branding, and social content creation. With over 10 years of experience creating memorable work for the world’s biggest and smallest brands.

Vanderheul is a multidisciplinary hybrid creative who works at the intersection of advertising, filmmaking, visual branding, and social content creation. With over 10 years of experience creating memorable work for the world’s biggest and smallest brands.

Vanderheul is a multidisciplinary hybrid creative who works at the intersection of advertising, filmmaking, visual branding, and social content creation. With over 10 years of experience creating memorable work for the world’s biggest and smallest brands.

Selected work: Advertising

DUTCH STRIKE FIRST
DUTCH STRIKE FIRST
DUTCH STRIKE FIRST

For Nike, we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

For Nike we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

For Nike we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

For Nike we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

WHAT THE FAST!?
WHAT THE FAST!?
WHAT THE FAST!?

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

LIVESTREAM BATTLE
   LIVESTREAM BATTLE

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time.
It became a digital tug of war.

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream and stealing more of their valuable screen time. It became a digital tug of war.

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time.
It became a digital tug of war.

MADE OF MOMENTS
  MADE OF MOMENTS

A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

A campaign made entirely with and by its own target audience.
We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young

A campaign made entirely with and by its own target audience. We follow a group of real friends experiencing their freedom: attending a festival, travelling along the coast of Portugal or just hanging out at home. Working together with renowned producer Tom Trago, we created a music video that adds a deeper layer to the campaign. Together, the movie and music video portray the up- and downsides of being young.

tHE PACT
   THE PACT

We created an integrated training campaign for Puma's Forever Faster. The heart of our campaign was formed by a consumer engagement platform where athletes could make the Puma Pact. It was available through puma.com/training, social media and it connected with the PUMATRAC running app.

We created an integrated training campaign for Puma's Forever Faster. The heart of our campaign was formed by a consumer engagement platform where athletes could make the Puma Pact. It was available through puma.com/training, social media and it connected with the PUMATRAC running app

We created an integrated training campaign for Puma's Forever Faster. The heart of our campaign was formed by a consumer engagement platform where athletes could make the Puma Pact. It was available through puma.com/training, social media and it connected with the PUMATRAC running app.

HOW DO YOU DRIVE YOUR COFFEE?
HOW DO YOU DRIVE YOUR    COFFEE?

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors. By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors. By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

DRAWSOME INTERN
  DRAWSOME INTERN

We found a new way to recruit, which would suit this digital savvy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

We found a new way to recruit, which would suit this digital savvy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

THE STARE BATTLE
STAREBATTLE

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking.

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking

A GIFT'D GUINEA PIG
A GIFT'D GUINEA PIG
  A GIFT'D GUINEA PIG

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.