Jeena van der Heul is a multidisciplinary creative director with a global track record who works at the intersection of innovation, advertising, filmmaking, and social content creation. He loves to use traditional storytelling in unconventional ways. With over 15 years of experience creating memorable work for the world’s biggest and smallest brands. His mantra is rooted in the belief that today's clients require the perspectives of tomorrow.

Jeena van der Heul is a multidisciplinary creative director with a global track record who works at the intersection of innovation, advertising, filmmaking, and social content creation. He loves to use traditional storytelling in unconventional ways. With over 15 years of experience creating memorable work for the world’s biggest and smallest brands. His mantra is rooted in the belief that today's clients require the perspectives of tomorrow.

Jeena van der Heul is a multidisciplinary creative director with a global track record who works at the intersection of innovation, advertising, filmmaking, and social content creation. He loves to use traditional storytelling in unconventional ways. With over 15 years of experience creating memorable work for the world’s biggest and smallest brands. His mantra is rooted in the belief that today's clients require the perspectives of tomorrow.

Jeena van der Heul is a multidisciplinary
hybrid creative director who works at the intersection of advertising, filmmaking, visual branding, and social content creation. With over 15 years of experience creating memorable work for the world’s biggest and smallest brands
.

Jeena van der Heul is a multidisciplinary creative director who works at the intersection of innovation, advertising, filmmaking, and social content creation. With over 15 years of experience creating memorable work for the world’s biggest and smallest brands.

Selected work: Advertising

THE ERASED
THE ERASED
THE ERASED

The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned. The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font.

The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font.

The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font.

The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned. The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font.

The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned. The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font.

PERSPECTIVES ARE BEAUTIFUL
PERSPECTIVES ARE BEAUTIFUL
Perspectives are beautiful
Perspectives are beautiful

For IDFA, world's leading independent documentary film festival, We developed a machine that used an AI algorithm to collect data from each film (like colour, emotion, duration and language) to create bespoke, perspective-based Rorschach inkblot designs to celebrate the beauty and diversity of our global perspectives and the films that IDFA offers. 

For IDFA, world's leading independent documentary film festival, We developed a machine that used an AI algorithm to collect data from each film (like colour, emotion, duration and language) to create bespoke, perspective-based Rorschach inkblot designs to celebrate the beauty and diversity of our global perspectives and the films that IDFA offers. 

For IDFA, world's leading independent documentary film festival, We developed a machine that used an AI algorithm to collect data from each film (like colour, emotion, duration and language) to create bespoke, perspective-based Rorschach inkblot designs to celebrate the beauty and diversity of our global perspectives and the films that IDFA offers. .

For IDFA, world's leading independent documentary film festival, We developed a machine that used an AI algorithm to collect data from each film (like colour, emotion, duration and language) to create bespoke, perspective-based Rorschach inkblot designs to celebrate the beauty and diversity of our global perspectives and the films that IDFA offers.

For IDFA, the world's leading independent documentary film festival, We developed a machine that used an AI algorithm to collect data from each film (like colour, emotion, duration and language) to create bespoke, perspective-based Rorschach inkblot designs to celebrate the beauty and diversity of our global perspectives and the films that IDFA offers.

THE NFT(EE)
THE NFT(EE)
THE NFT(EE)

We created the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. Bridging the gap between digital and real-world fashion. For the NFT artwork, we collaborated with renowned artist Gab Bois.

We created the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. Bridging the gap between digital and real world fashion. For the NFT artwork, we collaborated with renowned artist Gab Bois.

We created the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. Bridging the gap between digital and real world fashion. For the NFT artwork, we collaborated with renowned artist Gab Bois.

We created the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. Bridging the gap between digital and real world fashion. For the NFT artwork, we collaborated with renowned artist Gab Bois.

We created the “NFTee,” a physically wearable NFT, activated by scanning the Winkelstraat.nl logo on a real T-shirt. When scanned, an augmented reality animation of the NFT appears as a hyper-real, 3D overlay. Bridging the gap between digital and real world fashion. For the NFT artwork, we collaborated with renowned artist Gab Bois.

DUTCH STRIKE FIRST
DUTCH STRIKE FIRST
DUTCH STRIKE FIRST

For Nike, we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

For Nike, we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

For Nike we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

For Nike, we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

For Nike we followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch strike first and claimed the winner’s spot.

WHAT THE FAST!?
WHAT THE FAST!?
WHAT THE FAST!?

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

We created the Motherfasters, a league of its own, representing the world's fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

LIVESTREAM BATTLE
   LIVESTREAM BATTLE

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time.It became a digital tug of war.

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time.It became a digital tug of war.

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time.It became a digital tug of war.

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream and stealing more of their valuable screen time. It became a digital tug of war.

We put two rival YouTubers, representing each genre, in one video-sized room. During a livestream, they had to battle for screen time. Literally. The more views their individual livestream received, the bigger their room became. This eventually resulted in them breaking into their competitor’s stream, and stealing more of their valuable screen time.
It became a digital tug of war.

HOW DO YOU DRIVE YOUR COFFEE?
HOW DO YOU DRIVE YOUR    COFFEE?

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors. By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors. By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors. By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors. By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

We created a unique driving experience and named it ‘How Do You Drive Your Coffee?’ We linked people’s driving skills to different kinds of coffee flavors. By installing a special chip in the MINI, we were able to analyze each driver’s style. We measured things like speed, acceleration, handling, efficiency and more. After the test drive the data was extracted from the chip and sent to a coffee bar via a laptop. Afterwards, it would produce the perfect blend that matched their driving style.

DRAWSOME INTERN
  DRAWSOME INTERN

We found a new way to recruit, which would suit this digital savvy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

We found a new way to recruit, which would suit this digital savvy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

We found a new way to recruit, which would suit this digital savvy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

We found a new way to recruit, which would suit this digital savvy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

We found a new way to recruit, which would suit this digital savvy generation. We recruited interns through an existing social game app. We used the DrawSomething app and challenged them to draw one of the given words. Think of it as Pictionary for the digital age. After downloading the app, the participants could start playing against people from the agency (mostly me). The participants’ drawings that caught the most attention were then asked to send in their portfolio.

THE STARE BATTLE
STAREBATTLE

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking.

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking.

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking.

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking.

We challenged people in Holland, with an interactive game, to stare at the new SMART TV for as long as possible, without blinking

A GIFT'D GUINEA PIG
A GIFT'D
GUINEA PIG

A GIFT'D GUINEA PIG
  A GIFT'D GUINEA PIG

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.

Ted, the world’s most Gift’d Guinea Pig. We built on the 5 existing shopper archetypes and introduced a sixth character that was extra special, as he could possess multiple gifting skills. His name was Ted, and he was an ordinary, long-haired guinea pig with extraordinary gifting skills. To find out how truly Gift’d he was, we put Ted to the test on Facebook Live for an entire week to find out if he was indeed the most gifted shopper of them all.